Connect Google Ads and Local Service Ads to see your full marketing picture in one view. Spend, leads, and cost-per-lead alongside the map rank, keyword, and AI visibility signals Nesta already tracks.
Google Ads, LSA dashboard, GBP Insights, rank tracking, your CRM, your call tracker. Most operators cannot compare the channels that are fighting for the same lead.
When paid and organic are tracked separately, you bid on terms you already rank #1 for, and miss the ones where a small spend would compound. Connected data changes the call.
Operators often pay for terms where they already have strong organic visibility. Connecting paid and organic data makes that overlap visible.
OAuth into your existing accounts. We never take ownership and you can revoke access from your Google account any time.
Connect your account in two clicks. We pull campaigns, keywords, spend, impressions, clicks, conversions, and cost-per-lead, refreshed daily and surfaced in your dashboard alongside your organic data.
LSA spend, lead volume, lead quality signals, and dispute context pulled into one view so you can compare paid demand against organic visibility.
More channels can be added over time. The goal stays the same: paid spend, organic visibility, and lead context in one operating view.
Spend, leads, and cost-per-lead context across paid and organic, side by side. Filter by service area, by campaign, by time window. The number most operators have never actually seen: the blended cost-per-lead.
The point of connecting paid isn't a prettier dashboard. It's that the Agent's recommendations get smarter when it can see spend alongside everything else.
If you rank #1 organically for “emergency plumber south austin” and you're also bidding on it, you're paying twice. The Agent flags overlap and shows the spend you could redirect.
When one channel looks expensive but produces better leads, channel-by-channel reports hide the context. Connected data makes the tradeoff visible.
Knowing what your organic visibility is doing changes which paid keywords are worth watching. The Agent can recommend where to review spend based on the whole picture.
Market Score pulls organic data first. Once you connect Google Ads and LSA, Nesta can compare paid spend against the visibility signals already shaping demand.