Homeowners are asking ChatGPT, Perplexity, Gemini, and Claude who to call. Nesta tracks configured prompts across the major AI assistants, so you can see where you are cited, where you are missed, and which competitors show up instead.
ChatGPT, Perplexity, Gemini, and Claude now answer questions homeowners used to type into Google. Those assistants read a different signal set than classic search.
You can rank #1 on Google and not be cited by ChatGPT. AI assistants weight FAQ schema, answer-page structure, and authority differently — and they refresh their picks constantly.
Structured Q&A, service pages, reviews, and local proof make it easier for AI assistants to understand when your business should be included.
Both browse and chat modes. We run your top commercial queries and capture mentions, citations, and how you're positioned vs. competitors.
Citation-heavy by design. Tracks which sources Perplexity links when answering homeowner queries in your service area, plus the actual snippets quoted.
Google's standalone assistant. Worth tracking because it can surface a different short list than classic search results.
Increasingly used by professionals and via Anthropic's enterprise integrations. Citations here track which expert sources cite your business.
Your priority AI surfaces tracked, the queries you care about, and the exact snippets where you're cited — or where competitors are, instead.
AI assistants disproportionately favor pages with structured Q&A markup. We identify the top questions homeowners ask in your trade and mark up your service pages accordingly.
Dedicated pages built around specific commercial questions (“How much does a tankless install cost?”, “Do I need a permit for...?”). Drafted by the Agent, published by you.
Reviews, citations, schema connectivity, and review-quote excerpts. The signals that tell an AI “this business is real, local, and trusted”, and pulls you into more answers.
AI assistants pick differently than Google. The Agent learns how each one picks, spots your gaps, and drafts the exact schema, pages, and signals to close them.
When you're not cited for a high-intent query, the Agent drafts a focused answer page targeting it, local context, FAQ schema, internal links wired in. You review, edit, and publish.
Drafts FAQ schema blocks for your service pages, the technical layer that makes AI assistants 3–5× more likely to cite you. Drops into your site; you approve before deploy.
When ChatGPT recommends a competitor for a query you should win, the Agent flags the gap, identifies what they have that you don't (schema, content, authority), and queues the catch-up.
Market Score checks the questions customers ask before they call and shows where Nesta would look first across supported AI surfaces.