Nesta watches the important fields on your profile, drafts replies to new reviews, and queues post ideas in your voice. You review, edit, schedule. Nothing publishes without your tap.
Before they ever reach your website, homeowners read hours, photos, reviews, and services on your profile. If it looks neglected, you can lose the call.
Categories shift, hours change, photos age, and service descriptions thin out. Most operators only notice after a customer mentions it.
When Google flags or suspends a profile, Maps visibility can drop fast. Nesta helps catch risky changes before they become a bigger problem.
Primary + secondary categories tuned to your trade and region. Re-checked when Google adds new ones.
Area-level coverage updated as you grow. Each service area mapped against your map-scan grid for accuracy.
Regular, holiday, and special hours checked for gaps and queued for approval when they need attention.
Cover, logo, interior, team, and service photos flagged when they are thin, stale, or missing from the profile.
The Agent drafts post ideas on your cadence — service offers, seasonal updates, after-job stories. You edit, approve, and schedule from inside the app whenever you want them to go live.
Drafts replies to new reviews in your voice. You review, edit, and approve before anything posts.
Open Nesta and see what we see: a single profile health score, the important profile fields broken out, and what state each one is in.
The Agent uses your existing voice and profile context to draft replies for new reviews. You review, edit, and approve before anything posts.
Service offers, seasonal updates, after-job stories — the Agent suggests the next post based on what's happening in your business. You edit and schedule it from the app whenever you want it live. Pause or skip anytime.
Holiday hours, category changes, missing services, stale photos, and thin descriptions are flagged and queued for your approval before they become conversion leaks.
For multi-location operators, Nesta can give you one rollup view while each location keeps its own profile context and local health score.
Market Score starts with the profile fields customers already see, then shows where Nesta would look first for trust and visibility gaps.