Map coverage

Where you rank, block by block.

Your Google Maps rank isn't one number — it changes every block. Nesta shows configured scan points across your territory: where you win, where you lose, and where to focus.

Check my map coverage Get my Market Score
Austin · live gridScanning
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Why map rank matters

Same city, eight ranks.

Top3

local pack position decides who gets called

Homeowners usually compare the first few map results before they call. If you are missing from that short list, demand often goes elsewhere.

8pos

rank can swing across one service area

What you see when you Google yourself from the office is not always what shows up across town. One manual check can hide weak pockets.

3+

service areas rarely fit one search point

Service areas span miles. Map rank moves block to block, so grid scans show where you are visible and where competitors own the call.

How it works

From first pin to full coverage.

Same scan methodology used by enterprise local-SEO tools, without the agency markup or the spreadsheet exports.

01

Pin your service areas

We mark out a grid of pins across each area you cover, sized to your footprint and evenly spaced.

02

Scan from each pin

The Agent runs a fresh local search from each pin's exact coordinates. Same query a real homeowner would type, same results they'd see.

03

See the map

Each pin gets your rank for that query at that location. Green = top 3, amber = 4–6, red = 7+. You see your true coverage map, not a single lucky search.

04

Track movement

Movement tracking flags meaningful position shifts. You hear about the ones that matter most for revenue.

What you see

Four views of your territory.

01

Rank by pin

Your position at each configured scan point, plus your top-3 share across the grid. Hover a pin to see the SERP from that location.

02

Competitor map

Side-by-side view of your map against named rivals. See which pockets they own that you don't.

03

Service-area gaps

Pins where you're below the local pack or missing entirely — the highest-leverage place to focus content and citations.

04

Seasonal patterns

Year-over-year comparison so you know which pins move predictably (summer cooling, winter heating) and which need attention.

The Agent's role

Not just data. Direction.

Map data only matters if someone reads it and knows what to do. The Agent does both. You get direction, not another dashboard.

01 · Movement
Watching

Spots the drops before they cost you leads.

When any pin moves 3+ positions, we surface it with the working hypothesis — competitor launch, GBP change, content drift, suspension. Not just 'rank dropped.' Why.

3+ posDrop alert threshold
02 · Recommendations
Drafted

Suggests the page that closes the gap.

When a contested area is missing a service-area page, the Agent drafts the page with local proof points (reviews from that area, projects, schema). You review and publish from the brief.

+8 ptsAvg lift per page
03 · Expansion
Suggesting

Flags the neighborhoods worth owning next.

Tracks demand across neighborhoods you don't currently target. When demand crosses a threshold and competition is light, the Agent flags it as a candidate area to add.

QuarterlyExpansion review
Questions

About map coverage.

How is this different from Local Falcon or BrightLocal?+
Same scan methodology: dense grid scans per area. The difference is what happens after the scan. Those tools give you the data; we surface the pins that moved, the likely cause, and a draft of the fix. You get direction, not raw data.
How often do scans run?+
You choose the cadence — weekly, biweekly, or monthly — whatever matches how fast your market moves. Most operators start weekly to catch drift early, then move to biweekly once coverage stabilizes. You can also kick off a manual scan any time from the dashboard.
What counts as a 'service area'?+
It's a 5-mile radius centered on a coordinate you choose. Most operators set one per primary neighborhood they serve. Big metros usually need 4–6 areas to cover the whole footprint.
Can I see competitor rank too?+
Yes. Competitor rank can show alongside yours at each pin, so you can see which businesses are winning the neighborhoods you care about.
Do I need a Google Business Profile to use this?+
Yes, local pack rank is fundamentally a GBP product. If you don't have a profile yet (or it's suspended), Market Score will flag that as the first fix. Once you have a verified GBP, scans start that week.
See your map

Find out where you're invisible.

Market Score starts with your public profile and shows where Nesta would look first across your local visibility.

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No sales call required · built for home-service operators