Track the commercial-intent Google searches that turn into booked jobs. See what you rank for, what you're close on, and exactly which terms are costing you jobs.
Homeowners rarely dig for a contractor. Knowing which terms you already own, and which are one push away, is half the work.
“Burst pipe austin tx” tells you more than “plumber.” Nesta focuses on the service and location phrases that point to real demand.
Without regular tracking, you often find out a term dropped only after the phone gets quiet. Nesta catches movement while there is still time to respond.
Terms homeowners search when they're ready to book, “emergency plumber,” “water heater repair near me.” Not vanity terms, not informational queries.
“Burst pipe austin tx,” “tankless installation cost.” Higher conversion, lower competition. We track the variations the head-term tools miss.
Service terms paired with cities and neighborhood names. Same query in different neighborhoods ranks differently — we track each.
Frozen pipes (Jan), AC repair (Jul), furnace install (Oct). Demand patterns mapped year-over-year so you lean in 3 weeks before peak.
Branded queries for your top rivals. When homeowners search them, what comes up first, and where you land in the also-rans.
How questions get phrased to AI assistants (“who should I call for...” vs. “best plumber in...”). Different from typed search and worth tracking separately.
Position, rank delta, monthly volume. Filter by intent, by location, by movement. Click any row to see the SERP from your target area.
Trade demand isn't flat. Plumbers see frozen-pipe spikes in January. HVAC techs hit AC peaks in July. Roofers see post-storm surges. We map your year-over-year demand by term so you know when to publish, when to push paid, and when to coast.
Rank data without action is just spreadsheets. The Agent reads it, prioritizes it, and queues the specific on-page change that closes each gap.
Drop 3+ positions on a tracked term? The Agent surfaces it with the working hypothesis — competitor publish, content drift, GBP change. No more finding out a month late from a quiet phone.
For priority terms sitting near page one, the Agent drafts specific changes: H1 updates, meta rewrites, schema adds, and internal-link ideas with an effort estimate.
When demand exists for a term and you have no page targeting it, the Agent flags the gap and drafts the page. You review, edit, and publish from inside the app.
Market Score starts with the commercial terms customers use when they are ready to book, then shows where Nesta would look first.