Pricing

Simple, transparent pricing.

Start free: connect your Google Business Profile and get 1,000 credits to see where customers can and can't find you. Choose a plan when you want the Agent working for you every week: tracking where you show up, publishing your website, and handling the fixes.

Free
$0
Connect your Google Business Profile and see what Nesta finds.
  • Map, keyword, and AI visibility checks
  • Your competitors and market position
  • A website drafted for you to preview
  • The Agent finds the gaps costing you jobs and drafts the fixes
Continue with Google
Pro Most chosen
$247/mo
Your AI marketer, working every week to get you found on Google, Maps, and AI answers.
  • Weekly maps, keywords, and AI visibility tracking
  • Google Business Profile and review workflow
  • Your Nesta website, published
  • Google Ads and LSA results, tied to your leads
  • The Agent watches your rankings and handles the fixes. You just approve.
Start with Pro
Pro + Leads
$399/mo
Everything in Pro, plus the tools that catch and answer every lead.
  • Everything in Pro
  • Tracking numbers with call recording and summaries
  • Website AI chatbot
  • Conversations inbox with replies and auto-replies
  • Yelp leads with instant replies
  • LSA call insights
Start with Pro + Leads
Free to start · Secure checkout for every plan · No long-term contracts
Agencies & multi-location

More than one business?

Max is for agencies and operators with several locations: every business in one account, with the tools to run them for clients.

How agencies use Nesta
Max
$549/mo
3 businesses included, then $99 a month each
Everything in Pro + Leads for every business, plus:
  • One dashboard across every business you manage
  • White-label websites, without Nesta branding
  • Market Score reports under your logo, to win new clients
  • Client logins, with a credit allowance you set
  • A dedicated account manager
Start with Max
Built for operators across
PlumbingHVACRoofingElectricalLANDSCAPING
The value stack

One platform instead of a stack of tools.

What the same jobs cost with separate tools.

What Nesta doesTool you'd buyProPro + Leads
Get found
Keyword rank trackingWincherWincher$49/mo$49/mo
Google Maps rank trackingLocal DominatorLocal Dominator$39/mo$39/mo
AI search visibilityOtterly.AIOtterly.AI$189/mo$189/mo
Leads and attributionWhatConvertsWhatConverts$60/mo$60/mo
Google Business Profile posts and review repliesMerchyntMerchynt$99/mo$99/mo
A website, built and hosted for youHousecall ProHousecall Pro$99/mo$99/mo
Catch every lead
Call tracking with AI call summariesCallRailCallRail—$186/mo
AI website chatIntercomIntercom—$88/mo
Texting inbox with auto-repliesHeymarketHeymarket—$113/mo
Instant replies to Yelp leadsInstantResponse.AIInstantResponse.AI—$99/mo
Bought separately$535/mo$1,021/mo
With Nesta$247/mo$288 less$399/mo$622 less
With separate tools, you still do the work. In Nesta, the Agent does it: it watches your rankings, writes your posts and review replies, and updates your pages, with your OK.

Monthly list prices from each tool's website (October 2026), on plans that cover the same work; some jobs have cheaper tools. Prices change, and product names belong to their owners.

The pricing model

Built like software, not a monthly retainer.

Traditional SEO retainers usually price around meetings, reports, and manual execution. Pro prices the work itself: weekly tracking, your website, and an Agent that handles the fixes.

Average local SEO retainer$1,557/mo

Often built around monthly reports, calls, and manual work. Average from Ahrefs' poll of 439 SEO providers.

Nesta Pro$247/mo

The Agent tracks your visibility every week, runs your website, and handles the fixes, with your OK.

No setup fees · Website included with Pro · Cancel anytime
What's in each plan

The full spec sheet.

Start free, run the weekly system on Pro, and add the lead tools with Pro + Leads. Max brings several businesses, or your clients, together with agency tools.

FeatureFree$0Pro$247/moPro + Leads$399/moMax$549/mo
Credits & businesses
CreditsHow credits work1,000 to start5,000 a month12,000 a month15,000 a month, shared
Businesses1113, then $99/mo each
Buy more credits anytime
Tracking & visibility
Keywords tracked per businessUp to 50Up to 500Up to 500Up to 500
Map scans10, onceUp to 200 / monthUp to 200 / monthUp to 200 / month per business
AI visibility questionsUp to 15Up to 100Up to 100Up to 100
Tracking on a scheduleRun by hand
Competitors and market position
The Agent
Finds the gaps costing you jobs and drafts the fixes
Puts the fixes live once you approve
Google Business Profile and review workflowDrafts
Websites & ads
Website builderPreviewPublishPublishPublish
Leads and attribution from your website
Google Ads and LSA results
Leads
Tracking numbers with call recording
Website AI chatbot
Conversations inbox with auto-replies
Yelp leads with instant replies
LSA call insights
Agency tools
One dashboard across every business
White-label websites, without Nesta branding
Market Score reports under your own logo
Team & support
SetupGuidedGuidedGuidedPriority
Direct communication with the Nesta team
Dedicated account manager
Free$0
Credits & businesses
Tracking & visibility
  • Keywords tracked per businessUp to 50
  • Map scans10, once
  • AI visibility questionsUp to 15
  • Tracking on a scheduleRun by hand
  • Competitors and market positionIncluded
The Agent
  • Finds the gaps costing you jobs and drafts the fixesIncluded
  • Puts the fixes live once you approve—
  • Google Business Profile and review workflowDrafts
Websites & ads
  • Website builderPreview
  • Leads and attribution from your website—
  • Google Ads and LSA results—
Leads
  • Tracking numbers with call recording—
  • Website AI chatbot—
  • Conversations inbox with auto-replies—
  • Yelp leads with instant replies—
  • LSA call insights—
Agency tools
  • One dashboard across every business—
  • White-label websites, without Nesta branding—
  • Market Score reports under your own logo—
Team & support
  • SetupGuided
  • Direct communication with the Nesta team—
  • Dedicated account manager—
Pro$247/mo
Credits & businesses
Tracking & visibility
  • Keywords tracked per businessUp to 500
  • Map scansUp to 200 / month
  • AI visibility questionsUp to 100
  • Tracking on a scheduleIncluded
  • Competitors and market positionIncluded
The Agent
  • Finds the gaps costing you jobs and drafts the fixesIncluded
  • Puts the fixes live once you approveIncluded
  • Google Business Profile and review workflowIncluded
Websites & ads
  • Website builderPublish
  • Leads and attribution from your websiteIncluded
  • Google Ads and LSA resultsIncluded
Leads
  • Tracking numbers with call recording—
  • Website AI chatbot—
  • Conversations inbox with auto-replies—
  • Yelp leads with instant replies—
  • LSA call insights—
Agency tools
  • One dashboard across every business—
  • White-label websites, without Nesta branding—
  • Market Score reports under your own logo—
Team & support
  • SetupGuided
  • Direct communication with the Nesta team—
  • Dedicated account manager—
Pro + Leads$399/mo
Credits & businesses
  • CreditsHow credits work12,000 a month
  • Businesses1
  • Buy more credits anytimeIncluded
Tracking & visibility
  • Keywords tracked per businessUp to 500
  • Map scansUp to 200 / month
  • AI visibility questionsUp to 100
  • Tracking on a scheduleIncluded
  • Competitors and market positionIncluded
The Agent
  • Finds the gaps costing you jobs and drafts the fixesIncluded
  • Puts the fixes live once you approveIncluded
  • Google Business Profile and review workflowIncluded
Websites & ads
  • Website builderPublish
  • Leads and attribution from your websiteIncluded
  • Google Ads and LSA resultsIncluded
Leads
  • Tracking numbers with call recordingIncluded
  • Website AI chatbotIncluded
  • Conversations inbox with auto-repliesIncluded
  • Yelp leads with instant repliesIncluded
  • LSA call insightsIncluded
Agency tools
  • One dashboard across every business—
  • White-label websites, without Nesta branding—
  • Market Score reports under your own logo—
Team & support
  • SetupGuided
  • Direct communication with the Nesta team—
  • Dedicated account manager—
Max$549/mo
Credits & businesses
  • CreditsHow credits work15,000 a month, shared
  • Businesses3, then $99/mo each
  • Buy more credits anytimeIncluded
Tracking & visibility
  • Keywords tracked per businessUp to 500
  • Map scansUp to 200 / month per business
  • AI visibility questionsUp to 100
  • Tracking on a scheduleIncluded
  • Competitors and market positionIncluded
The Agent
  • Finds the gaps costing you jobs and drafts the fixesIncluded
  • Puts the fixes live once you approveIncluded
  • Google Business Profile and review workflowIncluded
Websites & ads
  • Website builderPublish
  • Leads and attribution from your websiteIncluded
  • Google Ads and LSA resultsIncluded
Leads
  • Tracking numbers with call recordingIncluded
  • Website AI chatbotIncluded
  • Conversations inbox with auto-repliesIncluded
  • Yelp leads with instant repliesIncluded
  • LSA call insightsIncluded
Agency tools
  • One dashboard across every businessIncluded
  • White-label websites, without Nesta brandingIncluded
  • Market Score reports under your own logoIncluded
Team & support
  • SetupPriority
  • Direct communication with the Nesta teamIncluded
  • Dedicated account managerIncluded
Credits

How credits work.

Every plan comes with credits each month, and all of Nesta's work draws from them: tracking, the Agent's writing, and calls and chats on Pro + Leads. The limits in the plan table are the most each plan can track; your credits decide how much of it runs.

What uses credits

  • Keyword check1 credit
  • Map scan, 7×7 grid9 credits
  • AI visibility check, one question23 credits
  • Agent replyabout 19 credits
  • Post or review reply, written for youabout 5 credits
  • Page or article, written for youabout 18 credits
  • Recorded call, about 4 minutesPro + Leadsabout 34 credits
  • Website chatPro + Leadsabout 22 credits

Every button in Nesta shows what it will use before you press it.

Try a month

Tracking

Weekly tracking checks each keyword, map, or AI question about 4 times a month: 100 keywords weekly is about 433 checks.

The Agent's work

Leads, on Pro + Leads

About 1,601 credits a month

Pro covers it: 5,000 credits a month, with 3,399 to spare.

Questions

What operators ask before signing up.

Is there a free plan?
Yes, and there's no card needed. Create your account, connect your Google Business Profile, and you get 1,000 credits to use Nesta: run your map, keyword, and AI visibility checks, see your competitors, and preview the website Nesta drafts for you. When you want it running every week, choose a plan.
What are credits?
Credits are how Nesta measures the work it does for you. Each map scan, keyword check, AI visibility check, and AI draft uses a few, and every button shows what it will use before you press it. Each plan includes credits every month, and you can buy more anytime.
What happens if I run out of credits?
Work you start pauses until your credits renew, or until you add more (you can also turn on automatic top-ups). Scheduled tracking keeps running, calls always connect, and messages always arrive.
How fast will I see results?
Your first map, keyword, and AI visibility results come in during setup. From there, Nesta tracks your local market every week and turns the biggest gaps into recommended fixes you can review and ship.
What is included in Pro?
Pro puts the Agent to work for one business. Every week it tracks your maps, keywords, and AI visibility, finds the gaps costing you jobs, and handles the fixes: your Google Business Profile posts and review replies, and updates to your Nesta website, which it publishes for you. It also brings your Google Ads and LSA results together with your leads. Nothing goes live without your approval, and reports show what changed. Pro comes with 5,000 credits a month.
What does Pro + Leads add?
The tools that catch and answer every lead: tracking numbers with call recording and summaries, a website AI chatbot, a Conversations inbox with replies and auto-replies, Yelp leads with instant replies, and LSA call insights. It comes with 12,000 credits a month.
What is Max for?
Max is for agencies and operators running more than one business. It includes everything in Pro + Leads for 3 businesses (more at $99 a month each) and 15,000 credits a month shared between them. It adds one dashboard across every business, white-label websites without Nesta branding, Market Score reports under your own logo for winning new clients, a dedicated account manager, and direct communication with the Nesta team.
Is there a contract or minimum commitment?
No. Every plan is month to month, and you can cancel anytime.
Do I need to move my website to Nesta?
Not to start. Nesta can still scan your Google profile, maps, keywords, AI visibility, and public website signals. We do not directly edit third-party websites, so the included Nesta website is the best path for publishing service pages, schema, conversion updates, and ongoing fixes.
Do you support multiple locations or franchises?
Yes. Max covers several businesses on one account. If you manage many locations, brands, or client accounts, talk to us first so the workspace, reporting, permissions, and rollout plan are set up correctly.
Can I export or connect the data elsewhere?
Nesta is built to keep the core visibility system in one place. If you need custom exports, reporting workflows, or outside data connections, that is usually a Max or agency conversation.
More questions? Talk to us.
Ready when you are

Start free. Then choose the plan that fits the gap.

Continue with GoogleFree to start · Pro $247/mo · Pro + Leads $399/mo · Max $549/mo