Start free: connect your Google Business Profile and get 1,000 credits to see where customers can and can't find you. Choose a plan when you want the Agent working for you every week: tracking where you show up, publishing your website, and handling the fixes.
Max is for agencies and operators with several locations: every business in one account, with the tools to run them for clients.
How agencies use NestaWhat the same jobs cost with separate tools.
| What Nesta does | Tool you'd buy | Pro | Pro + Leads |
|---|---|---|---|
| Get found | |||
| Keyword rank trackingWincher | Wincher | $49/mo | $49/mo |
| Google Maps rank trackingLocal Dominator | Local Dominator | $39/mo | $39/mo |
| AI search visibilityOtterly.AI | Otterly.AI | $189/mo | $189/mo |
| Leads and attributionWhatConverts | WhatConverts | $60/mo | $60/mo |
| Google Business Profile posts and review repliesMerchynt | Merchynt | $99/mo | $99/mo |
| A website, built and hosted for youHousecall Pro | Housecall Pro | $99/mo | $99/mo |
| Catch every lead | |||
| Call tracking with AI call summariesCallRail | CallRail | — | $186/mo |
| AI website chatIntercom | Intercom | — | $88/mo |
| Texting inbox with auto-repliesHeymarket | Heymarket | — | $113/mo |
| Instant replies to Yelp leadsInstantResponse.AI | InstantResponse.AI | — | $99/mo |
| Bought separately | $535/mo | $1,021/mo | |
| With Nesta | $247/mo$288 less | $399/mo$622 less | |
Monthly list prices from each tool's website (October 2026), on plans that cover the same work; some jobs have cheaper tools. Prices change, and product names belong to their owners.
Traditional SEO retainers usually price around meetings, reports, and manual execution. Pro prices the work itself: weekly tracking, your website, and an Agent that handles the fixes.
Often built around monthly reports, calls, and manual work. Average from Ahrefs' poll of 439 SEO providers.
The Agent tracks your visibility every week, runs your website, and handles the fixes, with your OK.
Start free, run the weekly system on Pro, and add the lead tools with Pro + Leads. Max brings several businesses, or your clients, together with agency tools.
| Feature | Free$0 | Pro$247/mo | Pro + Leads$399/mo | Max$549/mo |
|---|---|---|---|---|
| Credits & businesses | ||||
| CreditsHow credits work | 1,000 to start | 5,000 a month | 12,000 a month | 15,000 a month, shared |
| Businesses | 1 | 1 | 1 | 3, then $99/mo each |
| Buy more credits anytime | ||||
| Tracking & visibility | ||||
| Keywords tracked per business | Up to 50 | Up to 500 | Up to 500 | Up to 500 |
| Map scans | 10, once | Up to 200 / month | Up to 200 / month | Up to 200 / month per business |
| AI visibility questions | Up to 15 | Up to 100 | Up to 100 | Up to 100 |
| Tracking on a schedule | Run by hand | |||
| Competitors and market position | ||||
| The Agent | ||||
| Finds the gaps costing you jobs and drafts the fixes | ||||
| Puts the fixes live once you approve | ||||
| Google Business Profile and review workflow | Drafts | |||
| Websites & ads | ||||
| Website builder | Preview | Publish | Publish | Publish |
| Leads and attribution from your website | ||||
| Google Ads and LSA results | ||||
| Leads | ||||
| Tracking numbers with call recording | ||||
| Website AI chatbot | ||||
| Conversations inbox with auto-replies | ||||
| Yelp leads with instant replies | ||||
| LSA call insights | ||||
| Agency tools | ||||
| One dashboard across every business | ||||
| White-label websites, without Nesta branding | ||||
| Market Score reports under your own logo | ||||
| Team & support | ||||
| Setup | Guided | Guided | Guided | Priority |
| Direct communication with the Nesta team | ||||
| Dedicated account manager | ||||
Every plan comes with credits each month, and all of Nesta's work draws from them: tracking, the Agent's writing, and calls and chats on Pro + Leads. The limits in the plan table are the most each plan can track; your credits decide how much of it runs.
Every button in Nesta shows what it will use before you press it.
Weekly tracking checks each keyword, map, or AI question about 4 times a month: 100 keywords weekly is about 433 checks.
Pro covers it: 5,000 credits a month, with 3,399 to spare.