The brain of the operation

Meet
Nesta Agent.

It watches the visibility signals that shape demand — maps, keywords, reviews, AI mentions, ads, and your website. Then it tells you what to fix next, drafts the work, and shows the receipts.

Get my Market Score See an example brief
Key
Signals watched
Weekly
In the background
One
Dashboards to check

You don't need more data. You need the next move.

What it sees

Watches the signals that matter.

Nesta Agent pulls the important context into one weekly view. No spreadsheets to maintain, no disconnected dashboards to reconcile.

01 · Google Maps

Google Maps

Map rank movement across configured grid cells and service areas, including competitor movement.

1,248pins scanned/wk
02 · Keywords

Keywords

Commercial terms ranked on Google, scored by intent, service area, and movement.

Termstracked
03 · AI Surfaces

AI Surfaces

Mentions and misses across ChatGPT, Perplexity, Gemini, and Claude.

4LLMs queried
04 · Reviews

Reviews

Google review volume, sentiment, topics, and response gaps that affect trust.

Reviewsignals
05 · Listings

Listings

GBP fields that matter: category, services, hours, photos, attributes, and profile completeness.

GBPfields
06 · Your site

Your site

Page speed, schema health, form conversion, and content coverage.

Sitehealth
07 · Competitors

Competitors

Named rivals, their reviews, rank, content cadence, and visible market movement.

Rivalswatched
08 · The market

The market

Demand signals, seasonal search volume, and local changes that shape urgency.

Marketsignals
The brief

One email.
Four moves.

Your Agent runs in the background — watching your map, your keywords, your reviews. You get a short brief on your schedule: what moved, what to do, and why. No dashboards. No digging.

  • What movedRank shifts, new competitors, review spikes, AI miss patterns.
  • Why it movedThe Agent's working hypothesis, backed by the raw signals.
  • What to do3–5 ordered actions. Most are one-click from inside Nesta.
  • Est. impactEach action is scored by expected lead lift, in your local market.
See an example brief
your-brief · example-plumbing · this week
A
Nesta Agent agent@nesta.co
Mon · 06:00
Your week, in 4 moves.

Good morning. Market is steady, your map is moving, but one new competitor just showed up. Here's what happened while you were closing tickets.

Movement
01
Map rank · Austin SW
Moved from #7 → #5 on “emergency plumber 78745”. Visibility is improving in the core service area.
+12
02
New competitor in South Austin
Reliable Plumbing Co. launched, already ranking top 3 for 4 of your terms. Worth countering.
−2
03
Review velocity
8 new Google reviews this week. Agent drafted replies for 6. Review and send inside the app.
+8
04
AI miss: "24/7 plumber Austin"
You rank #2 on Google but not cited by ChatGPT or Perplexity. Fix is in the Action list.
!
4 actions · 11 min
Open action list
Does the work

The Agent drafts the fix, not just the report.

Most of what it finds, it can draft a fix for: review replies, GBP posts, profile updates, and page improvements. You approve before anything ships.

01 · Reviews
Drafted · 6

Drafts review replies for approval.

Reads your last 30 published responses to learn your voice, then drafts a reply when a new review lands. You review, edit, and approve before anything posts.

★★★★☆
CUSTOMER REVIEW · 2 DAYS AGO
“Fast and honest, quoted the job the same day. Showed up when they said they would. Only reason it's not 5 stars is they were a little late to the follow-up call.”
Draft · awaiting approvalThanks for the honest note. We're tightening our callback process and appreciate you trusting us with the job.
02 · Listings
Queued · 3

Queues profile updates for your approval.

Category gaps, thin service descriptions, stale posts, missing hours, or profile fields that need attention. The Agent drafts the update and queues it for your review.

GBP · hoursQueued
GBP · categoryQueued
GBP · service descriptionQueued
Google · NAP✓ OK
GBP · photos✓ OK
GBP · posts✓ OK
03 · Intel
Alerting

Flags competitive threats before they hurt.

New competitor entering your market. Review blitz from a rival. AI surface citing someone else for your terms. Agent sees it, names it, tells you how to respond.

2 active alerts
New entrant · South Austin
Reliable Plumbing Co. launched 11 days ago. Already ranking for “emergency plumber” in your core area.
AI citation gap
ChatGPT cites Austin Rooter for “24/7 plumber”, you don't appear. Fix: schema + content suggestion ready.
How it thinks

No black box.
Every recommendation explained.

The Agent never tells you “do this” without showing the why. Every recommendation comes with a decision trace, which signals it saw, how it weighted them, and what changed its mind.

  • 01
    Decision traces on recommendations
    Click any recommendation to see the full reasoning chain: signals, thresholds, comparables.
  • 02
    You set the rules
    Approval rules, reply tone, escalation thresholds, and which recommendations should stay human-reviewed.
  • 03
    Data stays yours
    Your business context stays tied to your workspace and powers your recommendations, drafts, and reports.
  • 04
    You review before publish
    Drafts stay editable and approval-gated before they go live on your profile, website, or weekly brief.
Decision trace · Map rank alert
Generated Mon 06:00
06:00:02
Scanned 288 pins across Austin SW. Detected rank shift on 12 terms.
06:00:08
Cross-referenced vs. last 30 days. Anomaly score 0.71, above threshold (0.6).
06:00:11
Found root cause: Reliable Plumbing Co. listing went live 11d ago, now ranking #3 for 4 shared terms.
06:00:15
Evaluated 3 response strategies. Highest expected value: freshen GBP posts + add 2 service-area pages.
06:00:18
Flagged to brief with a drafted task and the supporting evidence attached for your approval.
ConclusionNew competitor is hitting hard on 4 shared terms. Recommended action: freshen GBP posts this week and review service-area page coverage for Buda & Round Rock.
Included

The core workflow.
From day one.

The Agent is Nesta. There's no “AI add-on” upsell. The core workflow is the same: signal watching, weekly briefs, decision traces, and drafts for approval. Package details can vary by rollout.

Start with Market Score
The Agent, answered

Control & privacy.

Will it post things without my permission?+
No. The safe default is approval-first: the Agent drafts the work, shows the reason, and waits for you to review before anything publishes or changes.
How does the Agent know my tone?+
It uses your existing review replies, profile content, website copy, and any voice notes you provide to draft content that sounds like your business. You can edit every draft before approval.
What if it gets something wrong?+
Every recommendation includes the evidence behind it. If the recommendation is wrong, you can reject it, edit the draft, or send the Agent better context for the next brief.
Is my data used to train models?+
Your business data is used to generate recommendations and drafts for your business. We should keep formal security and compliance language for the legal/security page once those claims are finalized.
What if I'm not on the Agent's list of supported categories?+
If you're any kind of home service trade, plumbing, HVAC, electrical, roofing, pest, landscaping, remodel, restoration, painting, cleaning, you're supported. For other local trades we'll onboard you manually in week one.
Let it work

Give the Agent your first visibility problem.

Get my Market Score See an example brief
Drafted fixes, yours to approve · no sales call required